Salad Creations

November 27th, 2009

SALAD CREATIONS OPENS

Tossing it in. Salad Creations opens for business Tuesday at Erin Mills Town Centre. Supplied

Salad Creations is being tossed into the mix of vendors at the Erin Mills Town Centre food court.

The chain, which opens a franchise Tuesday (Dec. 1) at the Mississauga mall, its third Canadian location, offers a fresh alternative to fast food, says Salad Creations president Brenda Bot.

She believes that, when given the choice, people will opt for a healthier alternative.

“There is nothing else like this that (offers) people a healthier alternative to pizza or your typical burger and fries,” said Bot, who last year purchased the Canadian rights to the chain, which was founded six years ago in Florida and today numbers more than 50 shops across the U.S., eight in Brazil, two in Toronto and one each in Ireland and Kuwait.

“We provide food fast, but not fast food,” added Bot, who’s planning a 50-store rollout across Canada. “Diners today realize that eating right doesn’t have to be a chore. At Salad Creations, we offer something that many people didn’t know existed — healthy food that looks good, tastes great and is made for you, just the way you like it.”

Customers can create their own salad using four types of lettuce, more than 40 ingredients and some 20 salad dressings. A chef then prepares the dish.
A dozen featured salads and 10 different wraps are also on the menu. The shop also serves paninis, chef-prepared soups, organic coffee and biscottis.
And, says Bot, they’ve switched to more environmentally friendly cardboard takeout containers.

Judy Peters, owner of the Erin Mills franchise, believes the timing is right for Salad Creations.

“This is a concept that has long been needed as an alternative in a food court environment and I know it will be welcomed by the residents of Mississauga who are fast becoming more health conscious while still looking for great-tasting food,” she said.

Salad Creations will open at Bramalea City Centre by the new year. More locations are planned elsewhere in Ontario as well as in Alberta, Saskatchewan and British Columbia.
jle@mississauga.net

November 26th, 2009

November 1st, 2009

CLICK HERE TO READ

November 1st, 2009

FOR IMMEDIATE RELEASE

TORONTO, ON - Salad Creations, a rapidly expanding global restaurant chain specializing in good, healthy food announced today that it will be opening its second location in the heart of downtown Toronto on November 30^th, 2009

Salad Creations has achieved this milestone in less than a year since it opened the company’s flagship Canadian store at 433 Yonge St. in the trendy College Park area in January, 2009

Located at 150 King Street West in the Sunlife Financial Building and in the very busy financial district of Canada’s largest city, this new Salad Creations location  will appeal to the  on the go business crowd who want a fresh and healthy alternative in their extremely demanding schedules.

“The success of the first downtown Toronto location has been wonderful,” says Brenda Bot, President Of Salad Creations Camada.”  “The concept has been welcomed with open arms by Torontonians who have come to Salad Creations continually where they can create their own salad from a wide range of fresh ingredients.”

With a new location come some added and innovative additions for the consumer including a merchandising area where guests will be able to purchase items for the first time.  This includes unique merchandising display areas all over the store.

Also new are more green options.  Every procurement of every take out container is done with the environment in mind.  New food choices have also been added to the menu including Paninis and probiotic low fat yogurt, breakfast bars, organic coffee and biscotti’s.

There’s even an disposable bin  for guests to use which allows them to dispose of their cutlery and red cascading bowls and waste in an environmentally and conscious way.

These fresh options and a welcoming atmosphere support to the promise that “Fresh is Fabulous” at Salad Creations. Friendly speedy service combined with wide-screen LCD televisions provides a winning combination for guests looking for a break. Salad Creations understands that being green doesn’t end with fresh food. With distinctive red, cascading bowls and silverware for dine-in guests and a completely biodegradable set for those on the go, eating at Salad Creations is the greener choice.

Salad Creations takes fresh choice to the next level. Guests control their entire experience, choosing from over 40 different toppings, 23 freshly-made salad dressings, four types of lettuce and a plethora of featured salads. With banquette-style seating, spacious tables and swivel bar stools, guests will leave their worries behind while they enjoy a delicious, hearty, custom-made meal at Salad Creations. You design your own meal, right down to the crouton.

“At Salad Creations, the salad is the meal. You’ll leave feeling full but light, enjoying exactly the meal you wanted,” said Bot,

Guests arriving at Salad Creations know right away that they’re not at an ordinary restaurant. Once personally welcomed, the guests have a salad chef custom-create their salad right before their eyes, chopping with their unique chopper, or tossing to order. Drawing upon over 40 ingredients and 15 specially-prepared salad dressings (each one of which can be sampled with a piece of lettuce), the Salad Chef creates salads to suit any taste in mere minutes from fresh & roasted vegetables, cheeses, grilled tofu, three kinds of chicken, Wild Alaskan Salmon, shrimp and more.

Twelve featured salads with names like “Heart Lover”, “Hail to Caesar” and “Chopped Turkey Club” suit the indecisive, and guests can also order wraps and soups made with only the freshest ingredients. Comments Bot, “At Salad Creations we offer an extra ingredient you can’t get at home: fun!” It’s the finishing touch to a dining experience that offers convenience without the usual sacrifices. “We provide food fast, but not fast food,” explains Bot. “Diners today realize that eating right doesn’t have to be a chore. At Salad Creations we offer something that many people didn’t know existed: healthy food that looks good, tastes great and is made for you, just the way you like it.”

Salad Creations was founded in 2003 by President and CEO Jeff Levine and currently has locations across the United States, Brazil, Ireland and Kuwait!

ABOUT SALAD CREATIONS

Salad Creations is a fresh, fast, high energy new concept offering a fresh alternative to the standard fast foods available today, offering delicious selections that fit the needs of lifestyle minded guests. Along with a full menu of fresh tasty salads, wraps and soups, we invite our guests to “Create Your Own Salad” with the assistance of an enthusiastic Salad Chef. We offer a business with low investment, ease of operation and great hours of operation. “It’s a matter of taste – yours!” Salad Creations has introduced a whole new look and a domestic supply chain for our stores in Canada, menus to suit our Canadian guests. If you would like more information about Salad Creations, please visit the company website at http://www.saladcreations.ca.

For further media Information or to set up an interview, please contact :

Nelson Hudes

Hudes Communications International

(905) 660-9155

nelson@hudescommunications.com