Salad Creations

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January 13th, 2010

Wednesday January 13 2010 By PETER CRISCIONE

Salad Creations, a rapidly expanding global restaurant chain specializing in healthy food, announced today the opening of its latest franchise location in Brampton. Featured here is the opening of a location in Great Falls Montana.

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Next Time you’re in the food court  at Bramalea City Centre  wondering what to eat.  Try a salad.

Salad Creations, a rapidly expanding global health food chain, announced today the opening of its latest franchise in Brampton.

Brenda Bot, president of Salad Creations Canada, said her restaurants appeal to shoppers who want a healthy alternative to eating typical mall fast food.

“The concept has been welcomed with open arms by (customers) who have come to Salad Creations continually where they can create their own salad from a wide range of fresh ingredients,” Bot said.

The company launched its flagship Canadian store at 433 Yonge St. in Toronto last year and followed that up with another location on King Street and one in Mississauga’s Erin Mills Town Centre.

Bramalea City Centre is the company’s fourth  location and the second one to be franchised in this country

Bot said Salad Creations has been well received by the public.

“The success of the first three Salad Creations restaurants that have opened in the Toronto and Mississauga locations has been wonderful,” Bot said.

The Bramalea location of Salad Creations is slated to officially open later this month.

“We are excited and eager to open the second franchise in Canada at Bramalea City Centre food court,” said Jay Arzadon, whose mom Maggie Arzadon runs the new Bramalea City Centre location franchise. “I’m grateful that my family is being apart of a franchise specializing in healthy food choices.”

January 13th, 2010

FOR IMMEDIATE RELEASE

JANUARY, 2010

TORONTO, ON - Salad Creations, a rapidly expanding global restaurant chain specializing in good, healthy food announced today that it will be opening its second Canadian franchised location in Bramalea City Centre.

This new Salad Creations restaurant is located at 25 Peel Centre Drive, Brampton, ON and is the FOURTH Salad Creations restaurant to open in Canada and can be found in the very busy food court of this exciting shopping centre.

Salad Creations has achieved this milestone in just one year since it opened the company’s flagship Canadian store at 433 Yonge St. in the trendy College Park area in January, 2009

“The success of the first three Salad Creations restaurants that have opened in the Toronto and Mississauga locations has been wonderful,” says Brenda Bot, President Of Salad Creations Camada.”  “The concept has been welcomed with open arms by Torontonians who have come to Salad Creations continually where they can create their own salad from a wide range of fresh ingredients.”

This new Salad Creations location will appeal to very busy shoppers who want a fresh and healthy alternative rather than eating typical Mall fast food. From the Mom’s doing their shopping during the week, or anybody looking for a change to the regular high fat and high carb fare normally found in a food court location, this is the healthy alternative that is long needed.  It will also appeal to the many local businesses in the area who frequent the mall on a regular basis to grab their lunch and to the high school students across the street who are so much more health conscious than high school students of a decade ago.

“We are excited and eager to open the second franchise in Canada at Bramalea City Centre food court,” says Jay Arzadon, son of Salad Creations Franchisee owner Maggie Arzadon. “I’m grateful that my family is being apart of a franchise specializing in healthy food choices. As a health and fitness advocate myself, healthy living and healthy choices is no longer a trend but a way of living and Salad Creations has nothing to offer but quick healthy choices with a wide variety of toppings, dressings and proteins to add your salads.”

“With having to raise my three athletic sons who were always health conscious and making the right food choices. I had the fun to learn how to be creative with making these healthy dishes for my picky boys and it had to taste good or I was in trouble! Now I have the chance to offer customers a wide variety of fresh creative salads, wraps, and paninis that always taste delicious!.” Says Maggie Arzadon

With a new location come some added and innovative additions for the consumer including a merchandising area where guests will be able to purchase items for the first time.  This includes unique merchandising display areas all over the store.

Also new are more green options.  Every procurement of every take out container is done with the environment in mind.  New food choices have also been added to the menu including Paninis, breakfast bars, organic coffee and biscotti’s.

There’s even a disposable bin  for guests to use which allows them to dispose of their cutlery and red cascading bowls and waste in an environmentally and conscious way.

These fresh options and a welcoming atmosphere support to the promise that “Fresh is Fabulous” at Salad Creations. Friendly speedy service provides a winning combination for guests looking for a break.

This new Salad Creations at Bramalea City Centre follows in the footsteps of the Erin Mills location that opened on December 1st, 2009 as the second mall location in Canada to offer its guests the use of red cascading bowls for eat in options rather than disposable bowls making for an extremely pleasurable eating experience.   Salad Creations takes fresh choice to the next level. Guests control their entire experience, choosing from over 40 different toppings, 23 freshly-made salad dressings, four types of lettuce and a plethora of featured salads.

Guests leave their worries behind while they take a break from shopping while enjoying a delicious, hearty, custom-made meal at Salad Creations. You design your own meal, right down to the crouton.  “At Salad Creations, the salad is the meal. You’ll leave feeling full but light, enjoying exactly the meal you wanted,” said Bot,

Guests arriving at Salad Creations know right away that they’re not at an ordinary regular food court venue.   Once personally welcomed, the guests have a salad chef custom-create their salad right before their eyes, chopping with their unique chopper, or tossing to order. Drawing upon over 40 ingredients and 15 specially-prepared salad dressings (each one of which can be sampled with a piece of lettuce), the Salad Chef creates salads to suit any taste in mere minutes from fresh & roasted vegetables, cheeses, grilled tofu, three kinds of chicken, Wild Alaskan Salmon, shrimp and more.

Twelve featured salads with names like “Heart Lover”, “Hail to Caesar” and “Chopped Turkey Club” suit the indecisive, and guests can also order wraps and soups made with only the freshest ingredients. Comments Bot, “At Salad Creations we offer an extra ingredient you can’t get at home: fun!” It’s the finishing touch to a dining experience that offers convenience without the usual sacrifices. “We provide food fast, but not fast food,” explains Bot. “Diners today realize that eating right doesn’t have to be a chore. At Salad Creations we offer something that many people didn’t know existed: healthy food that looks good, tastes great and is made for you, just the way you like it.”

Salad Creations was founded in 2003 by President and CEO Jeff Levine and currently has locations across the United States, Brazil, Ireland and Kuwait!

ABOUT SALAD CREATIONS

Salad Creations is a fresh, fast, high energy new concept offering a fresh alternative to the standard fast foods available today, offering delicious selections that fit the needs of lifestyle minded guests. Along with a full menu of fresh tasty salads, wraps and soups, we invite our guests to “Create Your Own Salad” with the assistance of an enthusiastic Salad Chef. We offer a business with low investment, ease of operation and great hours of operation. “It’s a matter of taste – yours!” Salad Creations has introduced a whole new look and a domestic supply chain for our stores in Canada, menus to suit our Canadian guests. If you would like more information about Salad Creations, please visit the company website at http://www.saladcreations.ca.

For further media Information or to set up an interview, please contact :

Nelson Hudes

Hudes Communications International

(905) 660-9155

nelson@hudescommunications.com