Salad Creations

November 1st, 2009

FOR IMMEDIATE RELEASE

TORONTO, ON - Salad Creations, a rapidly expanding global restaurant chain specializing in good, healthy food announced today that it will be opening its second location in the heart of downtown Toronto on November 30^th, 2009

Salad Creations has achieved this milestone in less than a year since it opened the company’s flagship Canadian store at 433 Yonge St. in the trendy College Park area in January, 2009

Located at 150 King Street West in the Sunlife Financial Building and in the very busy financial district of Canada’s largest city, this new Salad Creations location  will appeal to the  on the go business crowd who want a fresh and healthy alternative in their extremely demanding schedules.

“The success of the first downtown Toronto location has been wonderful,” says Brenda Bot, President Of Salad Creations Camada.”  “The concept has been welcomed with open arms by Torontonians who have come to Salad Creations continually where they can create their own salad from a wide range of fresh ingredients.”

With a new location come some added and innovative additions for the consumer including a merchandising area where guests will be able to purchase items for the first time.  This includes unique merchandising display areas all over the store.

Also new are more green options.  Every procurement of every take out container is done with the environment in mind.  New food choices have also been added to the menu including Paninis and probiotic low fat yogurt, breakfast bars, organic coffee and biscotti’s.

There’s even an disposable bin  for guests to use which allows them to dispose of their cutlery and red cascading bowls and waste in an environmentally and conscious way.

These fresh options and a welcoming atmosphere support to the promise that “Fresh is Fabulous” at Salad Creations. Friendly speedy service combined with wide-screen LCD televisions provides a winning combination for guests looking for a break. Salad Creations understands that being green doesn’t end with fresh food. With distinctive red, cascading bowls and silverware for dine-in guests and a completely biodegradable set for those on the go, eating at Salad Creations is the greener choice.

Salad Creations takes fresh choice to the next level. Guests control their entire experience, choosing from over 40 different toppings, 23 freshly-made salad dressings, four types of lettuce and a plethora of featured salads. With banquette-style seating, spacious tables and swivel bar stools, guests will leave their worries behind while they enjoy a delicious, hearty, custom-made meal at Salad Creations. You design your own meal, right down to the crouton.

“At Salad Creations, the salad is the meal. You’ll leave feeling full but light, enjoying exactly the meal you wanted,” said Bot,

Guests arriving at Salad Creations know right away that they’re not at an ordinary restaurant. Once personally welcomed, the guests have a salad chef custom-create their salad right before their eyes, chopping with their unique chopper, or tossing to order. Drawing upon over 40 ingredients and 15 specially-prepared salad dressings (each one of which can be sampled with a piece of lettuce), the Salad Chef creates salads to suit any taste in mere minutes from fresh & roasted vegetables, cheeses, grilled tofu, three kinds of chicken, Wild Alaskan Salmon, shrimp and more.

Twelve featured salads with names like “Heart Lover”, “Hail to Caesar” and “Chopped Turkey Club” suit the indecisive, and guests can also order wraps and soups made with only the freshest ingredients. Comments Bot, “At Salad Creations we offer an extra ingredient you can’t get at home: fun!” It’s the finishing touch to a dining experience that offers convenience without the usual sacrifices. “We provide food fast, but not fast food,” explains Bot. “Diners today realize that eating right doesn’t have to be a chore. At Salad Creations we offer something that many people didn’t know existed: healthy food that looks good, tastes great and is made for you, just the way you like it.”

Salad Creations was founded in 2003 by President and CEO Jeff Levine and currently has locations across the United States, Brazil, Ireland and Kuwait!

ABOUT SALAD CREATIONS

Salad Creations is a fresh, fast, high energy new concept offering a fresh alternative to the standard fast foods available today, offering delicious selections that fit the needs of lifestyle minded guests. Along with a full menu of fresh tasty salads, wraps and soups, we invite our guests to “Create Your Own Salad” with the assistance of an enthusiastic Salad Chef. We offer a business with low investment, ease of operation and great hours of operation. “It’s a matter of taste – yours!” Salad Creations has introduced a whole new look and a domestic supply chain for our stores in Canada, menus to suit our Canadian guests. If you would like more information about Salad Creations, please visit the company website at http://www.saladcreations.ca.

For further media Information or to set up an interview, please contact :

Nelson Hudes

Hudes Communications International

(905) 660-9155

nelson@hudescommunications.com

July 1st, 2009

Salad Creations is a rapidly expanding global restaurant chain specializing in good, healthy food, has come to Canada thanks to Brenda Bot, (President of Salad Creations Canada)and her daughter Jenna and son Justin..

The company’s flagship Canadian store opened in January and is located at 433 Yonge St. in the trendy College Park area is the jumping off point for a major expansion in Canada.

The restaurant takes fresh choice to the next level. Guests control their entire experience, choosing from over 40 different toppings, 23 freshly-made salad dressings, four types of lettuce and a plethora of featured salads. With banquette-style seating, spacious tables and swivel bar stools, guests will leave their worries behind while they enjoy a delicious, hearty, custom-made meal at Salad Creations. You design your own meal, right down to the crouton.

“At Salad Creations, the salad is the meal. You’ll leave feeling full but light, enjoying exactly the meal you wanted,” said  Bot,

Since it’s opening in January, Salad Creations has hit the airwaves in a big Way.  The company has been on Television been heard on radio and has been profiled in many newspapers and magazines including 680 News,  City TV’s Breakfast Television, Rogers Daytime,  CH Morning Live,   The Toronto Star, The National Post, Metro News, The Regina Leader Post, Downtown Yonge Buzz, The Sudbury Star, Toronto Life Magazine, Fast Casual Magazine, Franchise Canada Magazine, NestleProfessional.com and more to come.

All of the media interest in our brand is very exciting and we’re extremely happy with all of the coverage says Bot.  With our second store soon to open in downtown Toronto in  August, we know that there will be more interest from the media on the horizon.

For further media Information or to set up an interview, please contact :

Nelson Hudes

Hudes Communications International

(905) 660-9155

nelson@hudescommunications.com

June 1st, 2009

For Immediate Release, June 1, 2009

1)      Orange Spinach Salad Baby spinach, oranges, almonds, red onions, olive oil, lemon juice, orange juice, honey and salt and pepper. Add fresh herbs like basil or thyme. Make it hearty with salmon.

2)      Roasted Vegetable Salad Spring mix, artichoke hearts, roasted red peppers, red onion, roasted zucchini, roasted asparagus, croutons, parmesan cheese crisps.

To make parmesan cheese crisps:  Grate fresh parmesan cheese onto a baking sheet lined with slipmat or parchment paper and bake at 375 until golden brown and bubby (about ten minutes). Garnish two on top of salad.  Drizzle salad with balsamic vinegar and honey herb and Dijon dressing.

3) BBQ Chicken Salad Romaine, mango, roasted red pepper, green pepper, red onion, green onion, and grilled BBQ chicken. Garnish with Tortilla Chips. Drizzle with Sweet onion dressing.

4)      Italian Summer Salad Romaine, tomatoes, red onions, carrots, black olives, avocado, croutons and Italian dressing. Add Ham or tuna salad to make it hearty.

5) Cool Buttermilk Ranch Salad Iceberg, tomatoes, cucumbers, carrots, broccoli, egg, mushroom, cheddar, corn and buttermilk ranch dressing.

6) Tarragon Chicken Salad Spring mix, chicken salad, green apple, walnuts, red onion, and drizzle with olive oil.

7) Grilled Peached and Steak Salad Mixed greens, grilled steak, grilled peaches, pecans drizzled with olive oil and fresh lime juice.

8. Peach and Feta Salad Spring mix, peaches, avocado, bacon and feta cheese drizzled with olive oil and balsamic vinegar.

9) Spinach, Tomato and Corn Salad Baby spinach, corn, tomatoes, cucumber, red onion, fresh herbs (chopped dill, basil, mint, parsley), drizzle with red wine vinegar, olive oil, minced garlic and salt and pepper.

10) Summer Fruit Salad Banana, Mango, strawberries, cantaloupe, watermelon and pineapple topped with granola, yogurt sprinkled with cinnamon.

For further media information or to schedule an interview, please contact:

Nelson Hudes

Hudes Communications International

(905) 660-9155

June 1st, 2009

FOR IMMEDIATE RELEASE

10 TIPS/TRICKS FOR MAKING THE GREATEST SUMMER SALADS

Summer is here and healthy eating can sometimes become a concern as people tend to eat more when good weather arrives.  They may indulge when they go up north to the cottage, or when they have lots of friends and family over for an outdoor barbeque or perhaps eat that extra desert at dinnertime.

With that in mind, Jenna Bot of newly opened Salad Creations in Toronto says she wants everyone to try and stay healthy during the Summer of 2009 and has put together her Top 10 Tips and Tricks for Making the Greatest Summer Salads along with some of her own 10 Great Summer Salad ideas.

1)   Design Your Own Salad, think of a theme like “Canadian” and choose ingredients that suit the theme. (An example of this is Canadian Cob- which is a Salad Creations featured Salad)  You can also think of a recipe for an entree or soup and use those ingredients to turn it into a salad. For example buffalo wings, gazpacho, steak and potato.

2)   Less Is More. Simplify your salad by choosing two ingredients as the main

focus.

3)   For A Healthy Crunch, add a handful of nuts to any salad. Jazz up by pan frying (non stick) with a drop of honey.

4)     Dressing Rules:  Creamy works well on iceberg and romaine and salads with few to little ingredients (let the dressing be the focal point)

Vinaigrettes work well on spring mix and spinach. They lightly dress the salad so the ingredients in the salad shine through.

Balsamic vinegar and oil works well, Experiment with different oils and vinegars for different flavour profiles. For extra flavour add lemon juice or zest, honey, garlic and/or Dijon mustard.

5)     Experiment With Seasonal Fruits such as berries (pomegranate seeds, blueberries, and strawberries), mango, oranges, apples, peaches).

6)     Experiment With Different Starches: couscous, quinoa, potatoes, leftover pasta, and tortilla chips.

7)     Grow Fresh Herbs indoors or on the patio (chop up and put in salads for healthy benefits and unique flavours).

8)   Use What’s In Season to make fresh tasty but inexpensive salads with Ontario grown product.

9)  Using Leftovers: You don’t need to buy new items to make a great salad. The original famous “Cobb” salad was made from leftovers

10)  Experiment with different lettuces: There are tons of varieties to choose    from: maché, boston leaf, red leaf, watercress, arugula, and endive.

For further media information or to schedule an interview, please contact:

Nelson Hudes

Hudes Communications International

(905) 660-9155

nelson@hudescommunications.com

March 1st, 2009

FOR IMMEDIATE RELEASE

TORONTO, ON –While most companies are seeing a dramatic decline in business because of the current economic climate and in some instances are laying off staff or closing their doors for good, one entrepreneur bucking the trend forging full steam ahead with plenty of energy and enthusiasm is Brenda Bot, President of Salad Creations.

With things going extremely well, Salad Creations has fashioned its own economic stimulus package in order to help the economy and to help Toronto Get Healthier.

Starting April 2^nd to celebrate its early success, at its official Canadian grand opening (running the entire day and continuing on a indefinite monthly basis) guests will understand why “Fresh is Fabulous”. as the restaurant offers free junior creations for everyone.  Those in attendance are invited to taste hearty made-to-order offerings. Specializing in chopped or tossed salads and warm or cold wraps, fresh food and friendly service defines Salad Creations’ in downtown Toronto. Guests can dine in-house or take their meal to go.

Born & raised in Sudbury, Bot’s daughter Jenna first saw Salad Creations in action while vacationing in Florida and, after enthusiastically describing the concept to her mother, the pair were convinced the concept would work well in there home country.

Salad Creations is a rapidly expanding global restaurant chain specializing in good, healthy food, and it has come to Canada thanks to Bot. Despite the economy, the company’s flagship Canadian store recently opened and located at 433 Yonge St. in the trendy College Park area is the jumping off point for a major expansion in Canada.

“We even have two more locations scheduled for 2009 in Toronto,” says Justin Bot, VP development of Salad Creations.  The success of the downtown Toronto location has sparked interest from a business sector hurt by the current economic downturn, continues Bot, “We also have a large number of franchisees already on board who want to open around the Toronto area in the future.”

The restaurant takes fresh choice to the next level. Guests control their entire experience, choosing from over 40 different toppings, 23 freshly-made salad dressings, four types of lettuce and a plethora of featured salads. With banquette-style seating, spacious tables and swivel bar stools, guests will leave their worries behind while they enjoy a delicious, hearty, custom-made meal at Salad Creations. You design your own meal, right down to the crouton.

“At Salad Creations, the salad is the meal. You’ll leave feeling full but light, enjoying exactly the meal you wanted,” said Brenda Bot, master developer, Salad Creations.

The fresh options and a welcoming atmosphere support to the promise that “Fresh is Fabulous” at Salad Creations. Friendly speedy service combined with complimentary Wi-Fi Internet and wide-screen LCD televisions provide a winning combination for guests looking for a break. Salad Creations understands that being green doesn’t end with fresh food. With distinctive red, cascading bowls and silverware for dine-in guests and a completely biodegradable set for those on the go, eating at Salad Creations is the greener choice.

“Popular and upscale offerings such as ‘Chinese Chopstick’, ‘Wild Alaskan Salmon’ and ‘Spicy Buffalo Chicken’ cater to Canadian taste profiles, tantalizing guests without breaking the bank. We offer superior choices to discerning guests with locally sourced-produce, real Canadian cheddar and hand-roasted vegetables,” said Jenna Bot, Operations Manager of Salad Creations.

The concept tosses together dozens of fresh, healthy ingredients, adds a dash of table-side theatrics from a personal Salad Chef, and seals the deal with a twist of Cosmo Kramer… yes, THAT Kramer. Salad Creations appears to take a page from a 1990 Seinfeld script in which Jerry’s high-haired neighbor comes up with an idea for a chain of make-your-own pizza restaurants. Substitute salad for pizza and you’ve got a great meal that’s good for heart as well as the funny bone!

When she talks about healthy food, Brenda Bot puts her money where her mouth is. “I had been overweight for years and one day I decided enough was enough,” admits Bot. Seeking healthy eating choices brought her to look into Salad Creations. “When dining out, everywhere I went had limited healthy options to choose from. How refreshing it was that at Salad Creations, I could make up my own salad and still stay on my plan of losing weight. I lost about 140 pounds and haven’t looked back since!”

As the perfect addition to the downtown core, Salad Creations has found its place among young professionals at its trendy College Park location. Since opening its doors in January, Salad Creations has seen a stream of regular guests who continue to return outstanding service and complete choice in every meal.  Open internationally with over 60 restaurants and more to come, Salad Creations hopes to spread the love of chopped fresh salads to all Canadians.

For further media information or to schedule an interview, please contact:

Nelson Hudes

Hudes Communications International

(905) 660-9155

nelson@hudescommunications.com