Salad Creations

Marketing

Salad Creations is dedicated to providing franchisees with the tools they need to prosper in their local markets. The Salad Creations marketing team also aggressively promotes the brand on a nationwide level to increase awareness of the concept and fuel growth of the chain.

Franchisee Support

The Salad Creations marketing team maintains a full calendar of promotions and local store marketing support to maximize new guest traffic, encourage dining frequency and increase average check.

Franchisee marketing support begins with a standard grand opening package design to provide a strong initial impact in each new franchisee’s market and deliver incentive for guest trial.

Throughout the year, franchisees are provided with turn-key corporate promotions that support brand initiatives as well as seasonal and holiday opportunities. Franchisees also receive year-round marketing support through such foundational programs as the loyalty program, customer e-mail communications and persuasive in-store displays.

Throughout the year, franchisees also participate in ready-made local store marketing programs tailored for their particular guest demographic or specific neighborhood profile.

Salad Creations utilizes a company-wide communication intranet system that enables efficient communication throughout the organization. We provide up-to-date information that is easily accessible at your fingertips.

The Salad Creations Team is committed to maintaining personal relationships with each franchisee, area developer, employee and vendor associated with Salad Creations.

Brand Support

Salad Creations maintains a nationwide advertising and media relations campaign to bolster visibility of the brand across the country.

The corporate marketing program seeks to aid in the addition of new, high-quality franchisees and area developers that will increase the footprint of the brand and drive additional traffic to current locations.

The marketing team also works with key trade media to secure appropriate editorial coverage of the brand and ensure Salad Creations is considered for top industry awards and other brand-building considerations.